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The festive season can seem like it’s only geared towards couples. Yet, there is one holiday that’s just the opposite. It’s just for singles, and it’s right on the horizon. It’s ‘Dating Sunday’ – the first Sunday in January and the busiest day of the online dating calendar.

This year it falls on January 3 and it’s set to be a big one. In fact, our friends at Zoosk are predicting that Dating Sunday 2021 will be bigger than ever. So, what can you expect from Dating Sunday on Zoosk? And how can you make the most of it? We asked the Zoosk dating data team to provide some insights.

What is Dating Sunday?

Zoosk

Zoosk is a fun and easy-to-use dating website that can help connect you with the right person. With over 30 million app downloads and a database of more than 40 million singles, your chances of meeting someone special are high. I’d heard a lot about this popular site, so I was really excited to finally see what all the fuss is about. Key Takeaways about Honolulu Singles. There are 5,880 more men than women in Honolulu. 49% of men in Honolulu, HI are single (unmarried) 49% of women in Honolulu, HI are single (unmarried) 91.8% of people in Honolulu, HI have at least a high school education.

First things first, what exactly is Dating Sunday anyway? It’s the name given to the first Sunday in January, which is traditionally the most active day of the year for online dating apps and sites. It dates back to at least 2015, and it’s been growing every year – it’s now so busy that many dating experts refer to it as “the Superbowl of online dating”.

Zoosk is no stranger to Dating Sunday activity. In fact, Dating Sunday on Zoosk is the crown jewel in a high season of increased interaction that kicks off with Cuffing Season and stays above average right through to Valentine’s Day.

What to Expect from Dating Sunday 2021 on Zoosk

In 2021, Zoosk is forecasting that Dating Sunday will be bigger than ever. The Zoosk data team is predicting that 2.58 million messages will be sent on the platform on January 3, dwarfing volumes from previous years.

While Zoosk inboxes are likely to be extra busy throughout Dating Sunday, the best time of the day to log in will be sometime after dinner, with the multi-million-message storm anticipated to peak around 9:30pm. The nice part? That’s 9:30 pm local time, as users arrive in waves from their various time zones.

Messaging is not the only activity that’s set for an increase. The Zoosk team looked at data from Dating Sunday 2020 to predict what kind of uplift to expect across the platform in 2021. If the same trends continue, January 3, 2021 is going to be an unmissable day of activity on Zoosk.

Zoosk Dating Sunday Uplift 2020:

  • New Registrations: +24%
  • Messages sent: +25%
  • Hearts sent: +30%
  • Winks sent: +32%

While all Zoosk users are predicted to be surrounded by a flurry of action, singles in some states could be set to be busier than others. If trends follow the same patterns as last year, the top states for Dating Sunday activity will be Nevada, New Hampshire, and Hawaii: all three states saw a messaging uplift of more than 40% in 2020.

States with Biggest Messaging Increase on Dating Sunday 2020:

  • Nevada: +48%
  • New Hampshire: +47%
  • Hawaii: +44%

Why is Dating Sunday so Popular?

So why is the first Sunday in January such a popular day for online dating anyway? Kirill Priyatel, CCO of Zoosk and Spark Networks, thinks that it’s due to the proximity to the holidays mixed with the fact that Sundays are traditionally a very active day online.

He says “Sunday is typically the busiest day of the week on the Zoosk platform, as it’s when our members have the most free time to spend on online dating.

On Dating Sunday, we see this Sunday effect combining with the fact that many people have spent the holidays single and have just made a New Year’s resolution to find a relationship. This results in an extra busy day, with thousands of new members signing up to Zoosk, and millions of new messages being sent.”

Zoosk Connections Can Lead to Love

Of course, Zoosk isn’t all about sign ups and first messages. And there is data to suggest that your Dating Sunday connection could become something special – especially this year.

That’s because Dating Sunday comes on the heels of an extra successful time for Zoosk’s singles. In the last few months, there’s been a 7% increase in couples reporting that they’ve found love on Zoosk, suggesting that romance really is in the air this winter.

How to Make the Most of Online Dating’s Busiest Day

This holiday season is likely to look a little different than all the rest. Social distancing means that in-person gatherings could be reduced in size or cancelled all together, making it tricky to celebrate in any sort of traditional manner. But that’s the beauty of Dating Sunday. Because it’s always been an online-only holiday, it doesn’t have to change to abide by distancing regulations.

In fact, it could be the perfect way for singles to connect with others while staying safe these holidays.

So, don’t forget to give your profile a refresh before you dive in. With so many extra people on the Zoosk platform, it pays to follow these tips about standing out from the crowd.

1. Take Great Photos

The very first thing your potential matches are going to see is your profile photo. Use this as an excuse to take some eye-catching new shots. Winter’s soft lighting can be really flattering, so if you can, get into your cutest hat or coziest looking sweater and go and snap a few outdoor selfies. Picturesque snowy holiday backgrounds optional (or at least location dependent).

Read more: Ace your photo game with these top tips

2. Get Your Profile Ready

Once you’ve reeled them in with a bewitching profile photo, you’re going to want to keep their interest sparking with a great profile. Don’t feel you have to rely on the old profile clichés about exotic travel or nights out. 2020 has dramatically changed our social landscape and it’s ok for your profile to reflect that. Mention your favorite show to stream or your lockdown baking project and let the bonding begin.

Read more: Perfect your Zoosk profile with these detailed insights

3. Be Proactive: Message First

Making the most of peak dating season means preparing your profile, but it doesn’t stop there. If you see a profile that you like, it’s a good idea to be proactive and reach out to them too. Of course, with 2.58 million messages expected to be sent on Zoosk on January 3, a simple “Hi” isn’t going to cut it. Instead, read their profile and comment on something you have in common. It’s a far more memorable ice breaker than just saying hello.

Read more: Stand out from the crowd with these expert tips for the perfect first message

Zoosk Hawaiian

Data source: Statistics based on comparing Zoosk user activity on Dating Sunday 2020 to average Zoosk user activity. All data used is anonymous and cannot be traced back to the original user.

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Zoosk, Inc.
IndustryConsumer services
FoundedFremont, California, U.S. (2007)
FounderAlex Mehr
Shayan Zadeh
Brad Henrickson
John Smart
Headquarters,
Germany
Worldwide
ServicesOnline dating service
RevenueUS$178.23 million (2013)
−US$2.62 million (2013)
174 (April 2014)[1]
Websitezoosk.com

Zoosk is an online dating service available in 25 languages and in more than 80 countries.[2] The founders of the company are Shayan Zadeh and Alex Mehr, who ran the company until December 2014.[3] After struggles that year, Kelly Steckelberg became the company's new CEO.[4] In July 2019, Zoosk became part of Spark Networks SE.

History[edit]

Zoosk launched in December 2007. Its co-founders, Shayan Zadeh and Alex Mehr, were the company's original CEOs. They are both Iranian immigrants who migrated to US to continue their education.[5][6][7] Zadeh and Mehr met as undergraduates at Sharif University of Technology in Iran and travelled to the US together to attend graduate school at the University of Maryland.[8] Zadeh worked at Microsoft after graduating with a master's degree from University of Maryland in computer science, which is part of the University of Maryland College of Computer, Mathematical, and Natural Sciences. Mehr earned his master's degree and PhD and later worked for NASA. Mehr attended business school at the University of California at Berkeley, but he dropped out to work on Zoosk.[9]

In April 2014, Zoosk filed S-1 paperwork for an initial public offering as it sought to raise $100 million in capital.[10] In the S-1, the company reported 2013 revenues of $178.2 million, a 63% increase over the previous year, and that it had cut losses 87% to $2.6 million.[10] It has 27 million members,[3] of which 650,000 were paying subscribers, and its membership was growing 44% year-over-year.[10][11] Zoosk had reached the position of no. 1 grossing dating app and a top 25 grossing app on the AppleiOS App Store.[11]

Despite $200 million in revenue collected in 2014, as well as a profit the previous year, Zoosk lost money in 2014. This is due to the company overspending on expansion and over-hiring. The company was also operating on the start-up principle that profits do not matter. With these problems at the company, Zoosk canceled its IPO in December. In January 2015, they laid off 15% of their staff. To improve revenue, the company decided in November 2014 to require a paid membership to send messages.[4]

On March 21, 2019, Spark Networks SE (a global dating company with a portfolio of dating brands) announced a definitive deal to acquire Zoosk.[12] The deal was finalized on July 1, 2019, forming North America's second-largest dating company in revenues.[13]

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Product[edit]

Zoosk has an iOS and Android app and a desktop chat client. Zoosk uses big data and algorithmic recommendations technology to help users find partners.[11] Its 'proprietary Behavioral Matchmaking engine' learns from users' clicks, messaging, and other actions to help produce more accurate matches.[11] The idea is that the more data Zoosk obtains from its users, the better its recommendations can be.[11]

In August 2014, Zoosk added its Photo Verification service, designed to prevent users from 'posting photos of themselves when they were 10 years younger or 20 pounds lighter'.[14] To verify a photo, users are asked to take a video selfie in order to record their appearance from multiple angles. Zoosk moderators then determine if the user's profile photo and video match. When they do, the user receives a green check next to his or her photos.[14] The feature was released first to the Zoosk iOS app, followed by Android.[15]

In January 2018, Zoosk launched Insignia, a way for U.S. military service members to verify their status.[16] The feature is meant to reduce instances of stolen valor, particularly in connection to romance scams.[17]

Zoosk users are aged 18 and older.[18] It uses gamification and popularity rankings to encourage participation.[19]

Zoosk Hawaii Free

Funding[edit]

Zoosk's investors include Bessemer Venture Partners, ATA Ventures and Canaan Partners.[6] The company has raised more than $60 million in equity.[11]

Pricing model[edit]

Until November 2014, Zoosk charged no fee to start using the app and to send one message to another person. Since November 2014, contact and interaction beyond the first message per person requires a premium (i.e., paid) subscription.[4][20]

Awards and recognition[edit]

In 2014, Zoosk was named to the Inc. 5000 list of the fastest-growing private companies in America, ranking no. 1660.[21]

In 2014, the San Francisco Business Times also named Shayan Zadeh to its 40 Under 40 list of Bay Area entrepreneurs.[22]

The Wall Street Journal ranked Zoosk no. 29 on its The Next Big Thing 2011 – The Top 50 Venture-Funded Companies list, up from the No. 42 spot the previous year.[5][6]

About.com's 2011 Reader's Choice Awards named Zoosk's iPhone app a finalist in its Best Dating App competition.[23]

According to AppAppeal, in August 2012 Zoosk was the fifth most popular dating app in the world and the third in the U.S.[24] In 2012, the company also won an Effie Award for its advertising campaign 'Online Dating, Your Way'.[25][26]

See also[edit]

Zoosk Hawaii Phone Number

References[edit]

  1. ^'Best Places to Work 2014'. Website. Retrieved 5 May 2014.
  2. ^'What is Zoosk?'. Zoosk. Retrieved 3 May 2014.
  3. ^ ab'Form S-1'. Form S-1 registration statement. SEC.gov. Retrieved 28 May 2014.
  4. ^ abcRoberts, Daniel (March 25, 2015). 'Meet the woman tasked with saving Zoosk'. Fortune. Retrieved April 6, 2015.
  5. ^ ab'The Next Big Thing 2011 - The Top 50 Venture-Funded Companies'The Wall Street Journal Accessed September 6, 2012
  6. ^ abcKincaid, Jason 'Zoosk Lands Another $30 Million for Social Dating'The Washington Post Accessed September 6, 2012
  7. ^'Zoosk profile'CrunchBase Accessed September 6, 2012
  8. ^'Online Dating Website Zoosk Files for IPO of Up To $100M'. Fox Business Network. 2014. Retrieved May 11, 2014.
  9. ^'Shayan Zadeh & Alex Mehr Interview'Vimeo Accessed September 6, 2012
  10. ^ abcBercovici, Jeff (16 April 2014). 'Zoosk Files For IPO; Here's What You Need To Know'. Forbes. Retrieved 3 May 2014.
  11. ^ abcdefLawler, Ryan (16 April 2014). 'Online Dating Site Zoosk Files For $100M IPO, With $178M in Revenues And A$2.6M Net Loss in 2013'. TechCrunch. Retrieved 3 May 2014.
  12. ^'Spark Networks SE Enters Definitive Agreement to Acquire Zoosk, Inc., Creating the Second Largest Dating Company in North America'. www.businesswire.com. 2019-03-21. Retrieved 2019-07-01.
  13. ^'Spark Networks SE Closes Zoosk, Inc. Acquisition'. finance.yahoo.com. Retrieved 2019-07-01.
  14. ^ abLapowsky, Issie (21 August 2014). 'This Dating Site Is Teaching the Internet an Important Lesson About Anonymity'. Wired. Retrieved 26 November 2014.
  15. ^Moscaritolo, Angela (21 August 2014). 'Avoid Getting Catfished With Zoosk Photo Verification'. PC Magazine. Retrieved 26 November 2014.
  16. ^'Introducing Zoosk Insignia, U.S. Service Member Verification to Fight Romance Scams'. The Date Mix. 2018-01-25. Retrieved 2019-03-14.
  17. ^'How a Billion-Dollar Internet Scam Is Breaking Hearts and Bank Accounts'. HuffPost. 2017-07-20. Retrieved 2019-03-14.
  18. ^'CrunchBase'. CrunchBase. CrunchBase. Retrieved 26 November 2014.
  19. ^Staff (2012-04-27). 'Zoosk Utilizes Gamification to Improve Online Dating'. Gamification Co. Retrieved 2021-04-09.
  20. ^'Do I Have To Pay? : Zoosk Help'. Zoosk.zendesk.com. 2011-01-11. Retrieved 2014-08-10.
  21. ^'Inc. 5000 2014'. Inc.com. Inc. Retrieved 26 November 2014.
  22. ^Staff. 'Shayan Zadeh: CEO and co-founder, Zoosk'. Website. Retrieved 3 May 2014.
  23. ^'Best Dating App Readers' Choice Award 2011 Finalists'. About.com. Retrieved September 9, 2012
  24. ^'The Most Popular Dating App Per Country'AppAppeal Accessed September 10, 2012
  25. ^'Effie:Zoosk'Archived August 26, 2012, at the Wayback MachineEffie Worldwide Accessed September 9, 2012
  26. ^'Effie Awards' Advertising Educational Foundation Accessed September 10, 2012

External links[edit]

Retrieved from 'https://en.wikipedia.org/w/index.php?title=Zoosk&oldid=1016842073'